1. INTRODUCTION

1.1 Who We Are

Yeezy Slides Expert Guide (“we,” “us,” or “our”) operates as a division of Bullseye Blog. We are an independent informational resource providing content about footwear products. Our website address is: [Your Website URL]

1.2 Purpose of This Policy

This Privacy Policy aims to give you information on how we collect and process your personal data through your use of our Services, including any data you may provide when you sign up for our newsletter, submit a contact form, or participate in a survey.

1.3 Controller Information

Yeezy Slides Expert Guide is the controller and responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details provided in Section 15.

1.4 Changes to Your Personal Data

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Register for an account or newsletter
• Submit contact forms or inquiries
• Participate in surveys or promotions
• Submit comments or user-generated content
• Make requests for customer support

2.2 Types of Personal Data Collected

This may include:

• Identity Data: First name, last name, username
• Contact Data: Email address, phone number
• Technical Data: IP address, browser type, device information
• Usage Data: Pages visited, time spent, click patterns
• Marketing Data: Preferences for receiving marketing communications

2.3 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activities, including:

• IP address and general location data
• Browser type and version
• Operating system and device type
• Referring website and exit pages
• Date and time of visits
• Pages viewed and time spent on pages
• Clickstream data and navigation patterns

2.4 Information from Third Parties

We may receive information about you from third parties, such as:

• Social media platforms when you interact with our content
• Analytics providers like Google Analytics
• Advertising networks and partners
• Publicly available sources and databases

2.5 Sensitive Personal Data

We do not intentionally collect sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, etc.). If you provide such information, it will be subject to this Privacy Policy.

3. HOW WE USE YOUR INFORMATION

3.1 Purposes of Processing

We use the information we collect for various purposes, including:

3.2 Marketing Communications

We may use your personal data to send you marketing communications about our Services if you have requested such information or if we have a legitimate interest in doing so. You can opt-out of receiving marketing communications at any time by:

• Clicking the “unsubscribe” link in any marketing email
• Contacting us at info@bulleyes.blog
• Updating your preferences in your account settings

3.3 Legal Compliance

We may process your personal data to comply with legal obligations, such as:

• Responding to legal requests and court orders
• Complying with applicable laws and regulations
• Protecting our legal rights and property
• Preventing fraud and security issues

4. LEGAL BASIS FOR PROCESSING

4.1 Consent

We process your personal data based on your consent when you explicitly agree to the processing of your personal data for specific purposes. You have the right to withdraw your consent at any time.

4.2 Contractual Necessity

We process your personal data when it is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.

4.3 Legal Obligation

We process your personal data when it is necessary for compliance with a legal obligation to which we are subject.

4.4 Legitimate Interests

We process your personal data when it is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests. Our legitimate interests include:

• Operating and improving our Services
• Analyzing website usage and performance
• Marketing our Services to interested users
• Preventing fraud and ensuring security
• Developing new features and services

4.5 Vital Interests

In rare circumstances, we may process your personal data to protect your vital interests or the vital interests of another person.

5. COOKIES AND TRACKING TECHNOLOGIES

5.1 What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work more efficiently and provide information to website owners.

5.2 Types of Cookies We Use

5.3 Third-Party Cookies

We may allow third parties to place cookies on your device for the following purposes:

• Analytics: Google Analytics to understand website usage
• Advertising: Displaying relevant ads through advertising networks
• Social Media: Social sharing buttons and integration
• Performance: Content delivery networks for faster loading

5.4 Cookie Management

You can control and manage cookies in various ways:

• Browser Settings: Most browsers allow you to refuse cookies or delete existing cookies
• Opt-Out Tools: Use industry opt-out tools for targeted advertising
• Cookie Banner: Use our cookie consent banner to manage preferences
• Do Not Track: Some browsers offer “Do Not Track” features

5.5 Consequences of Disabling Cookies

If you disable cookies, some features of our website may not function properly. Essential cookies are necessary for basic functionality, and disabling them may prevent you from using certain parts of our website.

6. THIRD-PARTY SERVICES

6.1 Service Providers

We may employ third-party companies and individuals to facilitate our Services (“Service Providers”), provide Services on our behalf, perform Service-related services, or assist us in analyzing how our Services are used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

6.2 Analytics Providers

We use third-party Service Providers to monitor and analyze the use of our Services, including:

• Google Analytics: Tracks and reports website traffic
• Social Media Platforms: For social sharing and analytics
• Advertising Networks: For displaying relevant advertisements

6.3 Payment Processors

If we offer paid services, we use third-party payment processors to handle payments. We do not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their privacy policies.

6.4 External Links

Our website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

7. DATA SHARING AND DISCLOSURE

7.1 When We Share Your Data

We may share your personal data in the following situations:

• With Service Providers: To facilitate our Services
• For Legal Reasons: To comply with legal obligations
• Business Transfers: In connection with mergers or acquisitions
• With Your Consent: When you explicitly authorize sharing
• To Protect Rights: To protect our rights and safety

7.2 International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We will ensure appropriate safeguards are in place for such transfers.

7.3 Legal Requirements

We may disclose your personal data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend our rights or property
• Prevent or investigate possible wrongdoing
• Protect the personal safety of users or the public
• Protect against legal liability

8. DATA SECURITY

8.1 Security Practices

The security of your data is important to us. We implement and maintain reasonable security measures to protect your personal data from unauthorized access, use, modification, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Regular security assessments and monitoring
• Access controls and authentication mechanisms
• Secure data storage and backup procedures
• Employee training on data protection

8.2 Data Breach Procedures

We have procedures in place to deal with any suspected personal data breach. In the event of a data breach, we will notify you and any applicable regulator when we are legally required to do so.

8.3 No Absolute Security

While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. No method of transmission over the Internet or method of electronic storage is 100% secure.

8.4 Your Responsibilities

You are responsible for keeping your account credentials confidential. We encourage you to use strong passwords and to avoid sharing your login information with others.

9. DATA RETENTION

9.1 Retention Periods

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9.2 Retention Criteria

To determine the appropriate retention period for personal data, we consider:

• The amount, nature, and sensitivity of the personal data
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process your personal data
• Whether we can achieve those purposes through other means
• The applicable legal requirements

9.3 Specific Retention Periods

Typical retention periods include:

• Contact Information: 3 years after last contact
• Website Analytics: 26 months from last visit
• Marketing Data: Until consent is withdrawn
• Legal Records: As required by applicable law
• User Accounts: Until account deletion requested

9.4 Data Deletion

Upon expiration of the applicable retention period, we will securely delete or anonymize your personal data. In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

10. YOUR PRIVACY RIGHTS

10.1 Access and Information

You have the right to request access to the personal data we hold about you and to receive information about how we process it.

10.2 Rectification

You have the right to request correction of inaccurate personal data we hold about you and to have incomplete data completed.

10.3 Erasure (Right to be Forgotten)

You have the right to request deletion of your personal data when:

• The data is no longer necessary for the purposes collected
• You withdraw consent and no other legal basis exists
• You object to processing and no overriding legitimate grounds exist
• The data was unlawfully processed
• Legal obligations require deletion

10.4 Restriction of Processing

You have the right to request restriction of processing of your personal data when:

• You contest the accuracy of the data
• The processing is unlawful but you oppose erasure
• We no longer need the data but you need it for legal claims
• You have objected to processing pending verification

10.5 Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller where technically feasible.

10.6 Objection to Processing

You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.

10.7 Withdraw Consent

You have the right to withdraw consent at any time where we rely on consent to process your personal data. This does not affect the lawfulness of processing before withdrawal.

10.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at info@bulleyes.blog. We may need to verify your identity before processing your request. We will respond to all legitimate requests within one month.

10.9 Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates applicable data protection laws.

11. CHILDREN’S PRIVACY

11.1 Age Restrictions

Our Services are not intended for and we do not knowingly collect data from children under the age of 16. If you are under 16, please do not provide any personal data to us.

11.2 Parental Consent

If we learn that we have collected personal data from a child under 16 without verification of parental consent, we will take steps to delete that information as soon as possible.

11.3 Parental Rights

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at info@bulleyes.blog. We will work with you to address your concerns and delete any inappropriate data.

12. CALIFORNIA PRIVACY RIGHTS

12.1 California Consumer Privacy Act (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to Know: Request disclosure of data collection and sharing practices
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of sale of personal information
• Right to Non-Discrimination: Not be discriminated against for exercising rights

12.2 Do Not Sell My Personal Information

We do not sell your personal information. However, California residents have the right to opt-out of any future sale of their personal information.

12.3 Shine the Light Law

California’s “Shine the Light” law permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

12.4 How to Exercise CCPA Rights

California residents may exercise their CCPA rights by contacting us at info@bulleyes.blog with “California Privacy Rights” in the subject line.

13. GDPR COMPLIANCE

13.1 Data Protection Officer

While we are not required to appoint a Data Protection Officer (DPO), we have designated privacy contacts to oversee compliance with this privacy policy. You can contact our privacy team at info@bulleyes.blog.

13.2 International Data Transfers

For transfers of personal data outside the EEA, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

13.3 Lawful Basis for Processing

We process personal data of EEA residents only when we have a lawful basis to do so, as detailed in Section 4 of this policy.

13.4 Data Subject Rights

EEA residents have the rights detailed in Section 10 of this policy. We will respond to all valid requests from EEA residents within the timeframe required by GDPR.

14. CHANGES TO PRIVACY POLICY

14.1 Updates and Modifications

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy.

14.2 Material Changes

If we make material changes to this Privacy Policy, we may notify you either through the email address you have provided us or by placing a prominent notice on our website.

14.3 Review Period

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14.4 Historical Versions

Previous versions of this Privacy Policy are archived and available upon request. Contact us at info@bulleyes.blog to request historical versions.

15. CONTACT INFORMATION

15.1 Data Protection Authority

You have the right to make a complaint at any time to your local data protection authority. However, we would appreciate the chance to address your concerns before you approach any regulatory authority, so please contact us first.

15.2 Supervisory Authority Contact

For EU residents, the contact details of your local supervisory authority can be found on the European Data Protection Board website.